Setting up a smaller sized organization can be scary and needs loads of thorough organizing. Browsing the web, you’ll find a plethora of tips both advantageous and inexpensive. A new startup doesn’t want to find itself strapped financially because of too much spending. Keep in mind that you are starting a small business, and that’s the point. It’s small, so limit the business’ spending until profits are realized.
There are many ways to incorporate low-cost but effective marketing strategies. One simple method is website advertising. Depending on the complexity (or lack thereof) a website can be set up cheaply, however, it’s available to the whole world and exists 24 hours per day, 7 days a week, 365 days per year and can reach potentially billions of people. Because a site gives global access, anyone in any location across the globe can visit your site. Find a free option to start just to get yourself out there. But when you start making profits, do overhaul your site. One vital tip: make sure you own your domain name and can move it wherever you need to at the right time.
Utilizing applicable search phrases that search engines can read and index, people looking for those keywords can potentially find your site in search engine results. Of course there’s more to it than that, but the principles are the same for a small business or multinational corporation. Once on your site, the visitor needs to find that same information which prompted him to click on the search result and land on your page. And keep it simple and concise. Visitors want information quickly. Give them what they want.
Email marketing is another potentially low cost marketing idea a small business can use. And just like your website, your email newsletters must contain relevant and helpful information to engage customers and make them want to follow you or your brand. Headlines should be attention-grabbers and the rest of the content needs to bolster that headline. Mailchimp is one email marketing service with a free option so small businesses can get started with this form of marketing with no investment other than time. When preparing your emails, it’s a good idea to get some feedback and tweak the content before sending it out blindly. That said, creating and growing an email opt-in list is a great way to build your business.
With any of these tips, make sure you’re marketing to an interested audience (whether through keywords on your site or content in your newsletters) you want to reach the people who are in the market for your product or service. It’s a waste of time and money to use a scattershot approach. With any marketing effort, some research is required. Do it!
These are only two tips for a small business just starting out but the Internet is chock full of small business ideas. Just do a search for small business tips or ideas and see what comes up. It may even be overwhelming to see the number of results, but gems abound. A great deal of information is available on government websites to help those taking the plunge into the business world and even more private sector sites designed to help answer small business questions or provide guidance. Google can be your best friend when looking for answers. As stated above, the only investment in many cases is your time. Educational websites are another good resource for the budding entrepreneur and are worth checking out, but you’ll know what you’re looking for and it’s just a matter of sifting through the myriad results to find it. Spending the time up front to establish your marketing strategies is time well spent—you’re laying the groundwork for the business. Then it’s a matter of running your business and growing it from start-up to going concern.