What Social Network Methods Work Best for Your Business

Most if not all small businesses did not experience starting up without difficulties. In addition to the sometimes painful initial effort as well as tight budget plan, there’s something called marketing. Nowadays, especially for small businesses, this is done through establishing your web presence (i.e., putting up a website) and adding social networks. Yes, people do hire individuals or companies to build a social network and oversee advertising and marketing and in some cases software can make aspects of this easier (e.g., Social Postify, Hootsuite, etc). That said, you first need a good grasp of what social media and social networks can do for your business.

seraching for business on social media

Search the web for “social media for business” and you’ll find hundreds, if not thousands of articles clamoring for you to make use of social media. But what can social media actually achieve for you in the areas of marketing, relations with customers and many other needs of your company? We’ll try to answer this succinctly. First and foremost, you’ll find that creating a good social network (and we use the term here to denote your OWN network of social media properties) is a foundation for good search engine rankings. You’re also making your company visible in many more places than just your website. Following a close second is the fact that you’ll be able to better serve (and keep in communication with) your customers. Social media is also a great area to advertise. Facebook has almost 2 BILLION users. Enough said.

What elements or properties make up a social network?

Only those living in a cave for the past 25 years would be unaware of in Internet or have not heard of social media. In essence social media is the use of the internet for communicating or interacting in some way with others. With the rise of smartphones, we now carry these technologies in our respective pockets. The best example is, of course, something like Facebook, in itself a vast network of pages allowing billions to communicate with one another on one single platform. Other examples are blogs or dedicated blogging sites like, well, Blogger. Twitter, as well known as Facebook is considered a microblogging site because of its built-in character limit for posts (i.e., “tweets”). YouTube, the most famous video sharing site also falls into our list of networks and is another one with a huge user base. Content (video and descriptions) can be shared throughout a worldwide audience.

With a wide reach—millions or billions of users—the ability to add or promote content in a plethora of ways, these examples of what makes up a social network are rightly a marketers dream. But for the small business it’s even better. They’re all FREE.

For each the advantage is that content creation and marketing can be done in one place. Each “property” of “platform” gives you, the small business owner the ability to log in in one place and communicate, advertise, email or connect with others on these same platforms. And as we said, there are applications that can help you administer multiple social properties from one central location.

Having your website associated with these big social media sites like Facebook, Twitter or YouTube has the added benefit of providing authority—authority which translates to power for your website in search engine listings. You’re not going to be on page one of Google after creating your Facebook account, but without these sites in essence linking back to your website, you’ll be at a disadvantage. In the simplest terms, your competitors are doing it so you’d better do it too!

So How Does This Help a Small Business?

Creating a network of social media sites for your business may be a bit convoluted and time consuming (especially if you’re doing it yourself), but as we said all of the social media sites we’ve mentioned are no-cost and have gargantuan user bases. And business, small or large, can make big gains by adding themselves to these communities. With a single effort you can accomplish a better online presence, give customers a way to communicate with you and build your online brand. It’s (relatively) quick and easy. A key component is staying active on the sites you join so do this. The point is not just to establish a presence but keep it active.

Compare this form of marketing or branding to that of years past. The internet puts such power in our own hands now that there is not the same need to hire an ad agency or marketing firm to get your business in front of people’s faces. Prior to all this, only companies with big bucks could afford such expenditures. With some exceptions, even a startup can potentially play in the same market as a Coca Cola or Starbucks. Consider what reaching a potential audience of millions would have cost in the old days.

Another upside is that interactions on these sites or networks are on a more personal level. There’s a humanness to it all that a TV or radio ad can’t achieve. It adds a legitimacy to your company and can contribute to customer loyalty like no other form of marketing because your customers know they can find you and communicate with you individually. They can get more information, discuss problems (a great place for you to resolve customer complaints) and SHARE you with others. Social media makes the small business its own public relations company!

Consistency is the key. Keeping active and responding in a timely manner but building a good network of social media sites is marketing gold. Keep it simple to start—try one or two—but maintain them. You’ll find it can pay dividends you never dreamed of.

Two Low Cost Marketing Tips for Small Business

Setting up a smaller sized organization can be scary and needs loads of thorough organizing. Browsing the web, you’ll find a plethora of tips both advantageous and inexpensive. A new startup doesn’t want to find itself strapped financially because of too much spending. Keep in mind that you are starting a small business, and that’s the point. It’s small, so limit the business’ spending until profits are realized.

There are many ways to incorporate low-cost but effective marketing strategies. One simple method is website advertising. Depending on the complexity (or lack thereof) a website can be set up cheaply, however, it’s available to the whole world and exists 24 hours per day, 7 days a week, 365 days per year and can reach potentially billions of people. Because a site gives global access, anyone in any location across the globe can visit your site. Find a free option to start just to get yourself out there. But when you start making profits, do overhaul your site. One vital tip: make sure you own your domain name and can move it wherever you need to at the right time.

Utilizing applicable search phrases that search engines can read and index, people looking for those keywords can potentially find your site in search engine results. Of course there’s more to it than that, but the principles are the same for a small business or multinational corporation. Once on your site, the visitor needs to find that same information which prompted him to click on the search result and land on your page. And keep it simple and concise. Visitors want information quickly. Give them what they want.

Email marketing is another potentially low cost marketing idea a small business can use. And just like your website, your email newsletters must contain relevant and helpful information to engage customers and make them want to follow you or your brand. Headlines should be attention-grabbers and the rest of the content needs to bolster that headline. Mailchimp is one email marketing service with a free option so small businesses can get started with this form of marketing with no investment other than time. When preparing your emails, it’s a good idea to get some feedback and tweak the content before sending it out blindly. That said, creating and growing an email opt-in list is a great way to build your business.

With any of these tips, make sure you’re marketing to an interested audience (whether through keywords on your site or content in your newsletters) you want to reach the people who are in the market for your product or service. It’s a waste of time and money to use a scattershot approach. With any marketing effort, some research is required. Do it!

These are only two tips for a small business just starting out but the Internet is chock full of small business ideas. Just do a search for small business tips or ideas and see what comes up. It may even be overwhelming to see the number of results, but gems abound. A great deal of information is available on government websites to help those taking the plunge into the business world and even more private sector sites designed to help answer small business questions or provide guidance. Google can be your best friend when looking for answers. As stated above, the only investment in many cases is your time. Educational websites are another good resource for the budding entrepreneur and are worth checking out, but you’ll know what you’re looking for and it’s just a matter of sifting through the myriad results to find it. Spending the time up front to establish your marketing strategies is time well spent—you’re laying the groundwork for the business. Then it’s a matter of running your business and growing it from start-up to going concern.

New And Fast Growing Businesses For 2015

Different types of businesses are being created every now and then. This is to cope up with the growing needs of consumers for various products and services, as well as to take advantage of demands for commodities that are not yet widely available. Some businesses are created to tap a portion of a large market while some very successful businesses created their own market demands through effective marketing strategies.

There are many new businesses in the market today that are experiencing huge growth. Here is a list of new fast growing businesses that experienced vast growth this 2015.

Outsourcing Services

For the past years, a lot of big companies cut back on their human resource to reduce cost due to the economic recession. Even though some companies really need more people for their business, some became reluctant to rehire. What these businesses actually did is outsource some of the noncore business functions to other firms. This outsourcing created a lot of opportunities for the business service industry. Because this sector is not yet dominated by large companies, businesses in the outsourcing industry experienced rapid growth and higher demands.

Contracting

For the skilled workers, starting a small contracting business will be a really good option today because of the increasing demands for small scale contractors. Experts predict that more people will be buying new homes today and first-time homeowners will increase the demand for contracting services. If you want to take advantage of this growing market, start your own contracting business.

Smartphone Repair

With almost everyone using smartphones for work, business, and personal use, repair services for these gadgets are also very in demand. Some big repair shops offer services that are very expensive and even cost as much as the phone’s price. This is why a lot of consumers prefer small scale repair shops because of the affordable repair cost. If you have the skills in phone repair, then starting a repair shop for smartphones might be a lucrative decision.

Traveling Salons

A lot of people especially the elders are really giving high importance to their health. But aside from achieving a fit body, a lot of people really want to look good but with their busy schedules, cannot find enough time to travel to salons. Mobile salons are becoming really in demand today since customers can just call the salon and the mobile salon will go to their location. This is also very beneficial for the elders who are already having difficulty traveling to various places.

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Translation Services

According to the US Bureau of Labor Statistics, employment for translators and interpreters are expected to grow by 46% by year 2022 – higher than the average growth in all occupations. This is why businesses providing translation services are really enjoying great business demands and revenues. This is brought about by the growing global marketplace wherein cross-cultural communications already require translators for effective communication.

Mobile Consulting

Mobile technology has become a vital component for businesses. However, going mobile for some businesses may be a bit difficult especially for beginners and for those who have little knowledge about business mobile solutions. This is why mobile consulting is really in demand now. With more and more businesses wanting to go mobile to improve the business, more mobile consulting experts will be needed.

Food Truck

Food truck is not a new business idea but this is included in the list since food truck businesses are now experiencing revival and rapid growth. According to a study, food truck industry is projected to reach $2.7 billion revenues in 2017. If you love cooking and have some great recipes to offer, then starting a food truck business will be a good option since it is more affordable compared to a brick-and-mortar restaurant.

Other new and small businesses that experienced rapid growth this year are software training, healthcare consulting, recycling pick-up services, and businesses that offer children-friendly applications.